Appointment model
Wedding-party tailoring
Booked consultations for coordinated wedding-party fittings — the tailoring business’s highest-value service.
Outcome: Consultations booked
Done-for-you appointment acquisition for Australian service businesses
Qualified appointments for your highest-value service—booked straight into your calendar.
ClientFoundry builds and manages the offer, ads, landing page, qualification, follow-up and reminders. Your team gets attended sales conversations with suitable prospects and focuses on quoting and closing.
Sydney-based. Built for Australian service businesses.
The path to a booked job
- 1
Ad
Put one commercially strong offer in front of relevant local demand.
- 2
Enquiry
Capture the details needed to understand fit and intent.
- 3
Fast follow-up
Respond by SMS and email while the enquiry is still active.
- 4
Qualified booking
Screen against agreed criteria before offering a time.
- 5
Your calendar
Book the conversation directly and support attendance with reminders.
Done-for-you acquisition system
Automated follow-up
Direct calendar booking
Clear tracking
The problem
More leads aren't the answer. Better sales conversations are.
Raw leads die when the offer is vague, follow-up is slow, prospects are unqualified, or people do not show.
Slow follow-up
An enquiry that waits two days has usually already booked someone else. Speed often decides the opportunity.
Unqualified leads
Price shoppers, wrong suburbs and unsuitable jobs consume time and obscure whether the channel is working.
No visibility
Without tracking from spend to attended appointment and sale, sustainable decisions are difficult.
Turning ads on without fixing these three things simply makes the leak more expensive. We build the system around the ads first.
The solution
Three steps, in this order.
We select the highest-value service, build the offer and campaign, qualify enquiries, follow up immediately, send reminders, and book suitable prospects directly into the calendar.
01
Get the economics right
Before a dollar goes to ads, we model average job value, margin, close rate and capacity. That tells us what a booked conversation can sustainably cost — and whether paid acquisition makes sense at all.
02
Build the acquisition engine
We connect the offer, landing page, campaigns, lead capture and immediate SMS and email follow-up into one focused system.
03
Put qualified conversations on the calendar
Enquiries are screened against your criteria, booked directly and tracked from spend through to attendance and commercial outcome.
The value
Fewer dead leads, more relevant attended sales conversations, measurable cost per shown appointment, and scaling only when the economics work.
What's included
Everything needed to run the system, built and managed by us.
Offer and pricing review
We pressure-test what you sell and what it is worth before running traffic.
Landing page built for enquiries
A fast, mobile-first page written for your service area and job type.
Paid ad campaigns
Meta and Google campaigns built, launched and managed against your numbers.
Speed-to-lead follow-up
Automated SMS and email sequences that reach new enquiries within minutes.
Lead qualification
Screening questions so people reaching your calendar match your criteria.
Direct calendar booking
Bookings land in your calendar with reminders to support show rate.
Tracking and reporting
One view of spend, enquiries, bookings, attendance and acquisition cost.
Ongoing iteration
Regular adjustments to ads, messaging and follow-up based on real signals.
Service-specific acquisition models
Built around your highest-value service.
We don’t advertise everything you do. We identify the offer with the strongest combination of demand, margin and capacity, then build the campaign, qualification and booking journey around that one commercial outcome.
Appointment model
Diamond wedding bands
Qualified appointments for couples purchasing premium diamond wedding bands.
Outcome: Couples qualified
Appointment model
Nail salon calendar
Local bookings designed to create a more predictable schedule and fill otherwise quiet appointment gaps.
Outcome: Calendar gaps filled
Quote model
High-ticket carpentry
Shown quote appointments for decks, custom joinery, outdoor builds and larger renovations.
Outcome: Shown quotes
Site-visit model
Premium carpentry
Qualified site visits and quotes for cabinetry, fit-outs or renovation projects — not generic leads.
Outcome: Qualified site visits
Appointment model
High-value plumbing
Shown appointments for a plumber’s highest-value residential offer, such as relining, major replacements or whole-home work.
Outcome: Shown appointments
Demand model — exception
Clothing label
An awareness and demand campaign measured through qualified site traffic, engaged followers and online orders. This is the exception to the appointment-booking model.
Outcome: Qualified demand
These are service-specific acquisition models and current partner models — not testimonials or completed case studies.
Illustrative economics
Start with the maths. Scale what works.
The model starts with attended opportunities, not raw leads. These examples show how service value and close rate can shape a sustainable acquisition range.
Illustrative scenario — modelled figures only
Wedding-party tailoring
Revenue / acquisition
5.0x
8shown consultations
×40%close rate
×$3,500average value
Modelled acquisition investment$2,240
Modelled revenue$11,200
Actual results depend on the offer, market, ad costs, show rate and client close rate.
Illustrative scenario — modelled figures only
High-ticket carpentry — outdoor projects
Revenue / acquisition
7.2x
10shown quotes
×30%close rate
×$12,000average value
Modelled acquisition investment$5,000
Modelled revenue$36,000
Actual results depend on the offer, market, ad costs, show rate and client close rate.
Illustrative scenario — modelled figures only
Premium cabinetry / renovation carpentry
Revenue / acquisition
6.0x
7shown quotes
×28.6%close rate
×$18,000average value
Modelled acquisition investment$6,000
Modelled revenue≈ $36,000
Actual results depend on the offer, market, ad costs, show rate and client close rate.
Illustrative scenario — modelled figures only
High-value plumbing
Revenue / acquisition
5.2x
12shown appointments
×33%close rate
×$6,500average value
Modelled acquisition investment$5,000
Modelled revenue≈ $26,000
Actual results depend on the offer, market, ad costs, show rate and client close rate.
Actual results depend on the offer, market, ad costs, show rate and client close rate. We assess margin, fulfilment capacity and close rate before deciding what a sustainable booking cost looks like.
Want to see what the numbers could look like for your highest-value service?
We'll map your job value, capacity and close rate before recommending a campaign.
Apply for a Strategy CallFounder story
Good work deserves a dependable path to the right customer.
It began close to home.
Some of the most talented people and businesses in my life did excellent work — the kind of work customers rave about once they experience it. Yet almost all of them depended on referrals, walk-ins and unpredictable enquiries. Great operators, great reputations, and a calendar that filled or emptied at the mercy of whoever happened to mention their name that week.
The gap I couldn't ignore.
Marketing sometimes created interest, but interest on its own wasn't enough. Without a sharp high-value offer, immediate follow-up, proper qualification, reminders and a clear path to a booked time, good opportunities quietly disappeared. Not because the work wasn't good — because the system around the work didn't exist.
Why I built ClientFoundry.
I wanted to learn and build the system those people actually needed — a dependable way for genuinely good operators to fill their calendars with the right conversations, spend more of their week delivering great work, and grow with confidence instead of hoping the phone rings. That's the system I'm now building through ClientFoundry for established local service businesses.
“The goal is not more noise. It is a measured system that creates the right conversations and earns the right to scale.”
Manuel, Founder of ClientFoundry
Fit
Who this is for — and who it isn't.
This is a good fit if
- You're an established local service business with existing customers
- You have capacity to take on more work this quarter
- Your average job value supports paid acquisition
- Someone can answer or return a call the same day
- You're prepared to test for at least 90 days
This isn't a fit if
- You're pre-revenue or still deciding what you sell
- You need customers this week with no budget to test
- Enquiries sit unanswered for days
- You want guaranteed lead numbers or revenue
- You're looking for the cheapest possible retainer
Engagement
A practical partnership, not another marketing retainer.
Build phase
Offer, page, campaigns, follow-up and tracking are constructed and reviewed before launch.
Run phase
Campaigns run with regular iteration and a shared view of spend, bookings, attendance and outcomes.
Your side of it
You retain ownership, answer the booked conversations and bring one decision-maker to check-ins.
90-day roadmap
Early signals can arrive quickly. Sound decisions take evidence.
First-week bookings are possible once the system is live. Three months gives us enough signal to make better decisions about scaling.
Before launch
Build
Economics, offer, landing page, tracking, automations and calendar integration.
Weeks 1–2
Validate
Launch, validate tracking and qualification; first booking signals may appear.
Days 15–30
Learn
Identify the strongest creative, audience and offer signals; improve cost per shown appointment.
Days 31–60
Refine
Remove weak variables, improve follow-up and show rate, and stabilise conversion data.
Days 61–90
Decide
Build a reliable performance picture and decide whether to scale, refine or stop.
After 90 days
Scale carefully
Scale only when contribution margin, delivery capacity and close rate justify it.
FAQ
Straight answers.
It's a 30-minute working call, not a pitch. We go through your average job value, margin, service area, capacity and current lead sources, then work out whether paid acquisition is viable. If the numbers do not support it, we will say so.
Book a call
Apply for a strategy call.
Thirty minutes, no pitch. Bring your average job value, margin, service area and current lead sources, and we will work out together whether paid acquisition makes sense.
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